Creator, Entrepreneur and Philanthropist Jimmy Donaldson, also called MrBeast, speaks onstage throughout the 2025 New York Occasions Dealbook Summit at Jazz at Lincoln Heart on December 03, 2025 in New York Metropolis.
Michael M. Santiago | Getty Photographs Information | Getty Photographs
The world’s largest YouTuber by subscriber depend, Jimmy Donaldson, higher referred to as MrBeast, has acquired the monetary companies app Step, marking his firm’s entry into fintech with a concentrate on serving youthful customers.
Step is marketed as an all-in-one cash app for teenagers and younger adults to handle cash, construct credit score and entry monetary instruments. The app will function below the umbrella of Donalson’s firm, Beast Industries.
“No person taught me about investing, constructing credit score, or managing cash after I was rising up. That is precisely why we’re becoming a member of forces with Step,” MrBeast advised his hundreds of thousands of followers on Monday. “I wish to give hundreds of thousands of younger individuals the monetary basis I by no means had. Tons to share quickly.”
Beast Industries didn’t disclose how a lot it paid for Step. CNBC contacted the corporate for remark however didn’t obtain a response by publication.
Beast Industries has been fundraising over the previous 12 months, together with a latest $200 million funding from Bitmine Immersion Applied sciences, the most important company holder of the cryptocurrency Ether and chaired by Fundstrat’s Tom Lee.
Step is backed by fintech big Stripe, in addition to enterprise capital companies equivalent to Coatue, Collaborative Fund, Crosslink Capital and Basic Catalyst.
The newly acquired Step was based in 2018 by fintech veterans CJ MacDonald and Alexey Kalinichenko, with a mission of offering the following era with instruments for monetary literacy.
Whereas it isn’t a financial institution, Step partnered with Evolve Financial institution & Belief, a client banking firm, for banking companies in 2022. The platform additionally features a Step Visa Card, an account for saving, spending, sending cash and investing, with no month-to-month charges.
Beast Industries stated in a press launch Step’s over 7 million customers, know-how platform and in-house fintech crew would complement its massive digital viewers and philanthropic initiatives.
“This acquisition positions us to satisfy our audiences the place they’re, with sensible, technology-driven options that may remodel their monetary futures for the higher,” Jeff Housenbold, CEO of Beast Industries, stated in an announcement.
Beast Industries’ different ventures embrace Feastables, a snack model, Beast Philanthropy, its non-profit arm, and Beast Video games, its actuality competitors sequence on Amazon Prime Video.
These ventures leverage Donaldson’s YouTube model, which had over 450 million subscribers and 5 billion month-to-month views throughout channels as of early 2026.