Volkswagen is relaunching their iconic “Drivers Wished” marketing campaign.
With their 2026 Tremendous Bowl industrialairing on Sunday (February 8), the automotive firm’s “The Nice Invitation: Drivers Wished” is hoping to faucet again right into a extremely profitable marketing campaign from the ’90s.
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The spot is about to Home of Ache’s 1992 hit “Soar Round.”
“This marketing campaign is about instilling confidence and optimism,” mentioned the corporate’s Rachael Zaluzec to ADWEEK.
“By reimagining ‘Drivers Wished’ for a brand new period, we’re reclaiming what Volkswagen stands for and welcoming a brand new era to reside life within the driver’s seat.”
Watch extra of 2026′s finest commercials that aired throughout the Tremendous Bowl!
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Learn the lyrics to “Soar Round”…