Indian brewing and distillation large, United Breweries, has efficiently secured a sound mark registration for the enduring Kingfisher jingle ‘Oo la la la la le o’, which was related to the beer maker, reported information portal Bar and Bench on Thursday, 19 February 2026.
In accordance with the information report, the Commerce Marks Registry issued the certificates of registration for the sound mark of the Kingfisher jingle, efficient from 31 January 2025.
Nonetheless, the report additionally talked about that the sound mark certificates was lastly sealed on 5 February 2026 and confirmed that the registration is now legitimate for the subsequent 10 years and could be renewed thereafter.
Shares of United Breweries closed 0.72% decrease at ₹1,603 after Thursday’s inventory market session, in comparison with ₹1,614.60 on the earlier market shut, in response to NSE information.
What’s a sound mark?
ClearTax information confirmed {that a} sound mark, often known as a sound trademark, is ideally a sound represented by musical notes with or with out phrases. A jingle and musical composition or sound can play a big position within the model recollection for purchasers.
Beneath the Emblems Rule 2017, the regulation recognises the sound as a trademark class, and resulting from these distinctive sound emblems, companies will obtain extra advertising and marketing and branding exclusivity to draw clients.
What was the case?
Within the case of United Breweries, the sound trademark was filed via a multiclass utility below Part 18(2) of the Commerce Marks Act as an “Instrumental Melody (Sound Mark),” reported the information portal.
Within the submitting, the corporate reportedly additionally stated that they’ve been utilizing the sound mark since 21 February 1996, in relation to the products lined below the trademark utility.
In accordance with the information portal’s report, the sound mark registration covers items below Class 32 and Class 33, which embody the next gadgets —
Beneath Class 32, items like beers, non-alcoholic drinks, mineral and aerated waters, fruit drinks and fruit juices, syrups and preparations for making non-alcoholic drinks are labeled. Whereas below Class 33, alcoholic drinks (aside from beers) and alcoholic preparations for making drinks are labeled.
After the investigation, the Commerce Marks Registry reportedly discovered that there was no an identical or related sound mark. Therefore, the applying was accepted and marketed below Part 20(1) of the Commerce Marks Act earlier than continuing to registration.
In accordance with the information portal’s report, LS Davar & Co. was representing United Breweries within the case.
Record of different well-liked sound marks authorized in India
1. The Yahoo yodel
2. The ICICI Financial institution company jingle
4. The Airtel signature tune
5. The Britannia musical emblem
6. The Reliance Jio sonic emblem, and so on.