Titan Co., the nation’s largest jewelry retailer by income, plans to drive adoption and consumption of pure and lab-grown diamond jewelry as costs stay risky for the valuable stones and gold.
Titan’s jewelry division must develop all of its arms to “actually drive adoption and consumption of diamond jewelry and total progress of the portfolio, shopper confidence and love for the manufacturers,” chief govt officer (CEO) Arun Narayan advised Mint on Friday. Other than India, the corporate has 30 shops within the Center East, Singapore, and North America, and plans to develop in these markets, he stated.
Solely about 12% of the jewelry bought in India is diamond and nearly all of the purchases nonetheless deal with gold, exhibiting a transparent scope for progress. “Girls are clearly seeing lab-grown (diamonds) as one thing which is an indulgence, one thing they’ll purchase ceaselessly with none guilt, and so they’re seeing pure diamonds as one thing very particular which is reserved and stored for particular events to mark sure milestones, ” he stated.
Tanishq has been launching Diamond Experience Centres in its showrooms to authenticate diamonds, hoping to reflect the market belief that its gold karatmeters as soon as established. The administration plans to extend the variety of such centres to 200 by March, from 50 at present.
Assembly on the flagship retailer in Andheri, which is located reverse the newly launched lab-grown diamond (LGD) outlet, Narayan stated Indian shoppers take a look at LGDs as an “and” or further alternative, not “either-or, like within the US”.
Titan launched its lab-grown diamond initiative beYon in January. “We consider Titan’s foray probably plugs any leakage of shoppers looking for LGD and widens its complete addressable market (TAM), which in flip might help the corporate in establishing the model at a nascent stage of class growth,” analysts at Nomura stated on the time of the launch.
De Beersthe world’s largest producer of tough diamonds, reduce its official costs for the primary time in additional than a yr in January, amid comfortable Chinese language luxurious spending and stress from US tariffs.
On the identical time, following nearly a decade of sustained worth erosion, the LGD market has began to indicate indicators of stabilizing in early 2026, in response to trade reviews.
This worth volatility in gold and diamonds has elevated innovation in retailers like Tanishq. The corporate has launched 9-carat diamond jewelry with Mia and has had 14-karat items since day one, stated Narayan. “In order that studying now we’re bringing into Tanishq. We have now 14-karat diamond jewelry in Tanishq.”
Titan’s jewelry enterprise has been a key driver, rising 41% year-on-year within the December quarter, pushed by increased common promoting costs of gold. Spot gold declined 2.5% to $4,838.81 per ounce on Thursday.