Mumbai: Sexual wellness model Daring Care’s first brush with virality was in 2024, when it launched a saas bahu model cleaning soap opera advert starring actor (and investor) Ranveer Singh, together with grownup leisure star Johnny Sins, for its condoms and different merchandise. Since then, it has been investing in a collection of campaigns that includes celebrities and influencers finest identified for talking their thoughts and, generally, courting controversy. On this, Daring Care’s co-founder and chief government officer (CEO) Rajat Jadhav says he’s searching for a method to cut back long-term dependence on costly efficiency advertising and focus solely on model consciousness.