New study analyzes air quality impacts of wildfire smoke

With wildfires increasing in frequency, severity, and size in the Western U.S., researchers are determined to better understand how smoke impacts air quality, public health, and even the weather. As fires burn, they release enormous amounts of aerosols — the vaporized remains of burning trees and homes that enter the atmosphere and the air we … Read more

A case study on UK fitness brands building customer loyalty through high-value content

As we are living in a fast-paced world where competitive business is something we have to encounter, customer loyalty has become a very important aspect for any brand. It is vital for them to maintain that customer loyalty, especially when it comes to driving the fitness industry. Specifically in the United Kingdom, they are demonstrating … Read more

Career Counselling on the Rise with Emerging New Areas of Study

Do you know how many professional and graduate courses exist in the world? The answer is more than 22000! Quite a startling number, isn’t it? Do you know how many areas of study an average Indian student and parent consider for their career? Less than 10. The usual areas of study they consider include engineering, … Read more