personal care

Himalaya goes digital-first, scales influencer play, and champions younger ladies by way of purpose-led advertising

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[ad_1] MUMBAI: As the private care house heats up with new-age D2C manufacturers amid altering client behaviour, legacy participant Himalaya Wellness is rewriting its playbook. From prioritizing digital-first advertising to rolling out purpose-led campaigns and innovating round comfort, the model is taking daring bets. In a dialog with MintRagini Hariharan, advertising director— private care and … Read more

‘Minimalist will die in subsequent 3-5 years’: Bombay Shaving’s CEO Shantanu Deshpande ‘predicts’ way forward for skincare model

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[ad_1] Private care and grooming startup Bombay Shaving Firm’s Chief Govt Officer (CEO), Shantanu Deshpande, in a social media submit, predicted that the premium skincare model, Minimalistwill ‘die’ or stop to exist within the subsequent three to 5 years. “I’m keen to guess that the model Minimalist will die (or stop to exist in any … Read more