Himalaya goes digital-first, scales influencer play, and champions younger ladies by way of purpose-led advertising
[ad_1] MUMBAI: As the private care house heats up with new-age D2C manufacturers amid altering client behaviour, legacy participant Himalaya Wellness is rewriting its playbook. From prioritizing digital-first advertising to rolling out purpose-led campaigns and innovating round comfort, the model is taking daring bets. In a dialog with MintRagini Hariharan, advertising director— private care and … Read more