Himalaya goes digital-first, scales influencer play, and champions younger ladies by way of purpose-led advertising

MUMBAI: As the private care house heats up with new-age D2C manufacturers amid altering client behaviour, legacy participant Himalaya Wellness is rewriting its playbook. From prioritizing digital-first advertising to rolling out purpose-led campaigns and innovating round comfort, the model is taking daring bets. In a dialog with MintRagini Hariharan, advertising director— private care and hygiene, … Read more

‘Do not get caught’: Tesla, IKEA and a number of other different manufacturers recreate Coldplay’s viral clip of Andy Byron and Kristin Cabot

The web’s newest obsession, a clumsy “kiss cam” second that includes Astronomer CEO Andy Byron and HR Chief Kristin Cabot at a Coldplay live performance has garnered large consideration — not simply from netizens but additionally from a number of high manufacturers. What started as a comfy second between the 2 colleagues, captured by the … Read more

Top MIM Marketing programs in the world

If you think that an MBA is the only credible management program available, then maybe you need to think again. Here’s why: All the top business schools have recently started offering Masters In Management programs, and if you don’t already know about it, there is no problem, as it is a new concept for everyone … Read more

Marketing Dissertation Topics For The Highest Grades

Whenever we talk about marketing, it is indeed an essential component of our human life in a materialistic world. When it comes to academic institutions, social groups, and churches, marketing is something crucial for every field. If you are someone who is part of a college or university, If you are a part of any … Read more