E-commerce

Himalaya goes digital-first, scales influencer play, and champions younger ladies by way of purpose-led advertising

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[ad_1] MUMBAI: As the private care house heats up with new-age D2C manufacturers amid altering client behaviour, legacy participant Himalaya Wellness is rewriting its playbook. From prioritizing digital-first advertising to rolling out purpose-led campaigns and innovating round comfort, the model is taking daring bets. In a dialog with MintRagini Hariharan, advertising director— private care and … Read more

Chinese language e-commerce leaders brush off regulatory danger to proceed prompt retail worth warfare

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[ad_1] Instantaneous retail rising quicker than standard e-commerce Alibaba, JD.com, Meituan pledge $28 billion to subsidise prompt retail Regulators involved about deflationary strain, meals waste By Casey Corridor and Sophie Yu SHANGHAI/BEIJING, July 25(Reuters) – China’s largest e-commerce platforms present no indicators of halting an “prompt retail” worth warfare uncommon in its resilience to state … Read more