Himalaya goes digital-first, scales influencer play, and champions young women through purpose-led marketing
MUMBAI: As the personal care space heats up with new-age D2C brands amid changing consumer behaviour, legacy player Himalaya Wellness is rewriting its playbook. From prioritizing digital-first marketing to rolling out purpose-led campaigns and innovating around convenience, the brand is taking bold bets. In a conversation with MintRagini Hariharan, marketing director— personal care and hygiene, … Read more