Pocket FM, on Tuesday, February 17, mentioned its creator economic system surpassed the ₹300 crore mark, and it’s set to achieve ₹1,000 crore by 2026.
As per the corporate, over 300,000 creators revealed their first tales within the final 12 months, and with Pocket FM’s AI capabilities having accelerated the tempo of creation, the platform expects to achieve 1 million creators by 2026.
Pocket FM mentioned it has enabled 300,000 first-time creators throughout India to publish their tales, construct sustainable earnings streams, and attain audiences past conventional trade limitations.
“Pocket FM’s AI Suite reimagines this course of as an AI-powered writers’ room constructed for serialised fiction. The Planner Agent designs long-term arcs and character journeys, the Context Agent safeguards narrative continuity throughout episodes, and the Drama Agent refines pacing, stress, and cliffhangers,” mentioned Prateek Dixit, Co-founder – Product, Tech and AI at Pocket FM.
“Collectively, in a steady loop of planning, drafting, and refinement, these brokers allow creators to construct cohesive, long-form tales whereas preserving artistic possession and considerably lowering execution complexity,” Dixit mentioned.
Rohan Nayak, the co-founder and CEO of Pocket FM, mentioned, “Our imaginative and prescient is obvious. Creativity stays human, and Pocket FM’s AI Suite is designed to take away limitations to bringing that creativity to life. This displays Prime Minister Shri Narendra Modi Ji’s imaginative and prescient of an AI-enabled creator ecosystem the place a narrative thought can attain audiences at scale no matter the place it comes from”
“This marks the tip of the normal ‘ravenous artist’ mannequin,” Nayak added. “A creator from anyplace in India can now create professional-quality content material and attain audiences at scale with out conventional limitations,” mentioned Nayak.
Democratising the creator economic system
As discussions proceed globally on the influence of AI on artistic work, Pocket FM mentioned it’s democratising storytelling.
As per the corporate, round 90% of creators on the platform are first-time creators, out of which 25% creators are college students constructing storytelling careers whereas persevering with their schooling, and AI-enabled manufacturing instruments cut back the complexity that when required specialised groups.
“We all the time knew Indian tales had world potential. The constraint was infrastructure,” added Dixit. “Our AI stack essentially re-architects how content material is localised and scaled. We use proprietary multilingual giant language fashions to deal with contextual translation and narrative restructuring. Our fashions are skilled on cross-cultural storytelling patterns in order that they adapt not simply phrases, however references, pacing, and emotional cadence for every market.”