Proper concerning the time everybody gave the impression to be canceling their Disney+ subscriptions for taking Jimmy Kimmel off the air, Lucasfilm launched the trailer for “The Mandalorian & Grogu,” which simply so occurs to be the primary “Star Wars” film to hit theaters since “The Rise of Skywalker” wrapped up the nine-episode Skywalker Saga in 2019. The trailer hardly made a splash on-line, which is why many “Star Wars” followers hoped to see an prolonged trailer with new footage throughout the Tremendous Bowl. What they noticed as an alternative left many dissatisfied.
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‘Star Wars’ Disappoints With ‘The Mandalorian & Grogu’ Tremendous Bowl Advert
Contemplating the worth tag for a Tremendous Bowl industrial slot lately, many had been hoping for a robust advertising marketing campaign throughout the sport. As an alternative, audiences acquired a quick 30-second advert that was mainly a parody of a Budweiser industrial, that includes the titular Mandalorian, performed by Pedro Pascaland Grogu, often known as Child Yoda, being pulled alongside by Tauntauns moderately than the standard Budweiser Clydesdale horses.
You may watch the Tremendous Bowl advert above.
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Why Hasn’t Lucasfilm Been Advertising The Movie Extra Aggressively?
Whereas it was a cute parody advert, many followers had been rightfully involved with the poor advertising job that Lucasfilm has been doing for this film. After three seasons on Disney+, is the informal viewer conscious that “The Mandalorian & Grogu” is definitely a film set to hit theaters this Might? Though “Star Wars” followers are positively conscious of it, most people will not be.
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In any case, the final “Star Wars” movie to hit theaters was all the way in which again in 2019, even earlier than the COVID-19 pandemic lockdown. “The Rise of Skywalker” proved to be so controversial that Disney appeared to surrender on theatrical releases and switch their consideration to numerous Disney+ collection: “The Acolyte,” “Obi-Wan Kenobi,” “Andor,” “Skeleton Crew,” “Ahsoka,” and “The Guide of Boba Fett,” to call a number of. All of those exhibits had numerous ranges of success or failure, however they weren’t theatrical releases.
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Some Thought It Was A ‘Star Wars’ Toy Industrial
I assumed this was a joke. I can’t put my finger on it however it simply seems unhealthy. That makes me sound like I’m simply hating new Star Wars however I’m not. I need to love Star Wars. I even defended episode 7
— drachonis (@drachonis45) February 9, 2026
Over on YouTubemany reactions had been blended. One person mentioned that they had been at a bar watching the Tremendous Bowl and “Everybody within the bar thought it was a toy industrial,” which exhibits how complicated the advert actually was.
“This appears like a brand new Ford truck industrial greater than a Star Wars trailer,” one other fan lamented. “Thought Mando was gonna toss me a chilly Bud Gentle,” one other person joked.
“You might have the chance to market the primary Star Wars movie in six and a half years on the Tremendous Bowl, and all you give us is a Ford advert?!” one other fan requested, prompting one other person to answer, “They in all probability know that it’s not a great movie, so they do not need to present an excessive amount of.”
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Lucasfilm Seemingly Tries To Defend The Advert Backlash
What is going on on with Lucasfilm advertising staff? They’re gonna have one other SOLO on their palms if they do not appropriate this quickly. Nobody is speaking about this, and people which are confer with it as Mando season 4.
They want a correct trailer out, and one which will get folks hyped!
— Shawn Nicholson 🇨🇦 (@NiKlSuN) February 9, 2026
In an announcement shared by SelectionDisney’s government VP of inventive advertising, Jackson George, appeared to defend the controversial advert:
“Grogu is greater than a personality; he’s a popular culture phenomenon. Using alongside the heroic Mandalorian, he brings lightness, humor, pleasure, and an prompt emotional connection that transcends the second. This Massive Recreation spot celebrates how deeply we love and join with these characters, reminds us of the enjoyable, coronary heart, and spectacle that defines Star Wars, and provides a bite-sized promise of the expertise audiences will get once they see these two beloved icons on the massive display.”
How Will ‘The Mandalorian & Grogu’ Fare At The Field Workplace?
Likewise, Lucasfilm’s advertising model lead, Ryan Stankevich, additionally launched an announcement:
“Our inventive and advertising staff landed on a singular idea that gave a nod to traditional Massive Recreation spots of years previous. It captured the heat, humor, and emotional connection between these two beloved characters and was the proper subsequent step for our marketing campaign as we lead as much as their large display debut this summer time.”
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Though “Star Wars” followers wanting ahead to seeing the film in theaters may need discovered the advert humorous, it might have confused members of most people who’re solely conscious of “The Mandalorian” as a Disney+ present, and never as a theatrical movie. It stays to be seen whether or not Lucasfilm will have the ability to generate sufficient hype within the coming months as a way to make “The Mandalorian & Grogu” successful on the field workplace.
“The Mandalorian & Grogu” hits theaters on Might 22, 2026.