Meta Oakley’s good glasses are getting a highlight through the 2026 Tremendous Bowl!
Within the advert, set to Travis Scott‘s “Hyaena,” operating again Marshawn Lynch has his glasses change to the “Beast Mode” playlist earlier than sky diving, whereas Spike Lee movies a slam dunk in slow-mo.
A number of athletes are featured all through: golfer Akshay Bhatia asks Meta for a climate replace, whereas Olympic skateboarder Sky Brown drops right into a skate park pool.
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The Oakley Meta Vanguard and the HSTN Meta Oakley seem all through the spot.
“The temporary was mainly fairly easy: How do you carry Oakley Meta to life and (showcase that) it provides athletes an edge on and off the sphere?,” Kimberley BlandingMeta’s world director of wearables advertising and marketing defined to ADWEEK.
“There was a robust intent on not simply specializing in tremendous A-list expertise celebrities like Spike Lee or Marshawnand actually displaying the breadth of athletes that it may assist,” added Ben Blissgroup inventive director at Mom.
Meta declined to disclose how a lot they spent on the spots.
Watch extra of 2026′s finest commercials that aired through the Tremendous Bowl!
Learn the lyrics to “Hyaena”…