Matthew McConaughey’s Valentine’s Day Plans Embody No Pants And A Horse

Matthew McConaughey and Camila McConaughey are skipping the candlelit dinners and prix-fixe menus this Valentine’s Day, and as a substitute, they are going full Texas. The couple marked the vacation by fairly actually driving bareback, a second captured in a cheeky new photograph tied to their tequila model, Pantalones Natural Tequila. The picture is formally dubbed the “Official Tequila of Using Bareback,” a title that matches completely inside the model’s ongoing Official Tequila Of marketing campaign, which thrives on humor and never taking life too significantly.

For followers trying to channel that very same power with out hopping on a horse, Pantalones can also be rolling out a Valentine’s Day-friendly choice nationwide at Fuzzy’s Taco Store.

The model has partnered with the informal chain to supply the Social gathering Pants Marg, a two-flavor margarita flight served in a duo-legged “pants” cup. Every “leg” holds a unique taste, letting company combine and match mango, strawberry, or lime.

Designed for sharing and priced at $14.50, the colourful drink may be very a lot on-brand. Enjoyable, customizable, and made to be loved with out overthinking it.

That fun-first philosophy has been central to Pantalones since day one. Again in 2025, Matthew McConaughey spoke overtly about why the model deliberately steers away from the normal, heritage-heavy strategy frequent within the spirits world. “Numerous manufacturers on the market lean into heritage or mystique,” Matthew informed Selection on the time. “We leaned into having enjoyable. We’re natural and award-winning, however we’re additionally lighthearted and have an irreverent power that invitations individuals in.”

Regardless of the playful branding, the standard speaks for itself. In beneath two years, Pantalones has constructed a powerful awards résumé, together with a significant win on the 2024 San Francisco World Spirits Competitors, the place its Añejo tequila earned Double Gold, outperforming a number of long-established manufacturers with considerably larger worth tags.

Camila Alves McConaughey stated the popularity validated the mission she and Matthew set from the beginning.

“We’re extremely pleased with this win!” Camila shared. “From the start, Matthew and I got down to create an natural tequila that did not simply style nice. It needed to stand tall subsequent to the perfect of the perfect. We imagine nice high quality ought to be accessible, and this award is a nod to that mission.”

And Camila’s involvement goes far past being a co-founder in identify. Whereas Matthew brings the big-picture concepts and unmistakable branding aptitude, Camila is deeply embedded within the enterprise itself, working hands-on with logistics, provide chain administration, and day-to-day operations to maintain the model operating easily.

“Luckily, this is not my first time beginning a enterprise,” she stated final yr. “Nevertheless it’s the primary time for Matthew, and we have gone face ahead on this collectively. I thrive engaged on accounts, logistics, the numbers, and the behind-the-scenes enterprise facet of issues.”

Past tequila wins and cheeky campaigns, certainly one of Matthew and Camila McConaughey’s largest accomplishments final yr got here on the open ocean. In November, the couple stepped into an iconic function as godparents of Star Princess, the most recent and most revolutionary ship from Princess Cruises.

The McConaugheys formally christened the vessel, carrying on a centuries-old maritime custom, with a really on-brand twist. As an alternative of breaking a bottle of champagne throughout the ship’s bow, Matthew and Camila used a bottle of their very own Pantalones Natural Tequila to bless the ship.