Princess Cruises is elevating a salted-rim glass after making historical past at sea, and doing it in record-breaking trend. Throughout a high-energy celebration aboard Regal Princess in Cozumel, the cruise line formally secured a GUINNESS WORLD RECORDS title after serving 1000’s of margaritas in simply eight hours. The milestone not solely marked a serious second for the ship itself, but additionally highlighted the huge success of Princess’ now-iconic 24K Margarita, created in partnership with Camila and Matthew McConaughey’s tequila model.
Article continues under commercial
Regal Princess Breaks GUINNESS WORLD RECORDS Title At Sea With The Assist Of Matthew McConaughey’s Tequila

On February 17 in Cozumel, Regal Princess reworked right into a high-energy floating fiesta, formally breaking the GUINNESS WORLD RECORDS™ title for Most Margaritas Offered in 8 Hours. In doing so, Regal Princess additionally made historical past as the primary ship within the Princess fleet to carry a GUINNESS WORLD RECORDS title by itself.
Through the eight-hour celebration, bartenders aboard the three,560-guest ship served 3,410 handcrafted 24K Margaritas, surpassing the earlier document of two,728. The milestone was verified onboard by an official Guinness World Information adjudicator. The record-setting occasion passed off whereas the ship was in Cozumel throughout a seven-day Western Caribbean cruise from Galveston, Texas, turning the vessel right into a shipwide celebration centered round Princess Cruises’ hottest cocktail.
Article continues under commercial
“You can really feel the celebration in each bar of Regal Princess as Princess Cruises made historical past with a brand new GUINNESS WORLD RECORDS title for Most Margaritas Offered in 8 Hours,” Thomas Bradford, Official Adjudicator from Guinness World Information, mentioned in a press launch.
Article continues under commercial
One Million Margaritas Offered
The record-breaking second comes as Princess celebrates one other main accomplishment of promoting multiple million 24K Margaritas throughout its fleet in simply over a yr. In whole, the cruise line served 1,038,197 of the signature cocktails between January 1, 2025, and January 7, 2026. The 24K Margarita has develop into the fleet’s hottest drink, crafted solely with Pantalones Natural Blanco Tequila.
The million-margarita milestone arrives simply over one yr after Princess Cruises and Pantalones Natural Tequila launched their fleetwide partnership in October 2024, shortly turning into one of the profitable beverage collaborations in cruise line historical past.
Article continues under commercial
Matthew McConaughey Celebrates Princess Partnership Success
Crafted with Pantalones Natural Blanco Tequila, co-founded by Camila and Matthew McConaughey, the 24K Margarita has shortly develop into the most-ordered cocktail at sea for Princess company. Including to the celebration, Pantalones co-founders Camila and Matthew McConaughey despatched a congratulatory video message, applauding Princess Cruises, its crew, and company for making historical past at sea that was met with loud applause all through the ship.
Article continues under commercial
“It is the primary time ever, ever, within the historical past of the custom that it is going to be a Pantalones tequila bottle,” Camila advised PEOPLE final yr. “Reposado, our favourite,” Matthew added.
Celeb Spirits Assortment Continues To Develop
Pantalones Natural Tequila, accessible in Blanco, Reposado, and Añejo, is now poured at bars all through the Princess fleet and is included in Princess Premier and Princess Plus packages.
Along with the 24K Margarita, Pantalones anchors a lineup of handcrafted cocktails created with Princess Mixologist Rob Floyd, together with:
- Pants on Hearth: Pantalones Natural Reposado, recent lime juice, Campari, smoked paprika, and agave
- Sea Legs: Pantalones Natural Reposado, Luxardo Maraschino, recent lime juice, grapefruit juice, agave syru,p and soda
- Sizzling Pants: Pantalones Natural Blanco, recent lime juice, pineapple juice, recent jalape,no and agave
- Fancy Pants Paloma: Pantalones Natural Reposado, recent lime juice, Fever Tree grapefruit
Article continues under commercial
The roaming Pantalones Natural Tequila Customized Cart additionally continues to convey customized cocktail experiences to company all through every voyage.
Princess Cruises Expands Celeb Liquor Lineup With Pantalones Tequila

Pantalones is featured inside Princess Cruises’ increasing Love Line Premium Liquors Assortment of celebrity-led manufacturers, together with Hampton Water Rosé by Jon Bon Jovi and Jesse Bongiovi, Sláinte Irish Whiskey by Liev Schreiber, Seven Daughters Moscato by Taraji P. HensonArcher Roose Wines by Elizabeth Banks, and non-alcoholic Glowing Rosé by Kylie Minogue.