As music approaches language and genre-fluid territory, these working behind the scenes are as important to the method because the artists themselves. Latin music has lengthy served as an outlet for each emotion and celebration, and visuals for artists like Unhealthy Bunny, Omar Apolloand Karol G have confirmed to be equally highly effective.
Many of those artists have remained with their visible collaborators for years, displaying glorious inventive chemistry. As these musicians’ creativity evolves, the administrators of their music movies have grown alongside the singers’ and rappers’ craft. Consistency is a key element of Latinidad and work ethic, and under, we’ve compiled seven important Latin music video administrators, creating cinematic universes centered across the artists we all know and love.
Maria Zardoya
María Zardoya of The Marías wears a number of hats — lead vocalist of The Marías, solo artist, and inventive director. The Puerto Rican multi-hyphenate has pushed the visuals for The Marias’ songs, like “Again To Me” and “If Solely,” creating an emotional universe with the surrealist imagery, and capturing the sensation of being suspended in time. Final 12 months proved to be an enormous 12 months for The Marías, with “Again To Me” reaching viral success, in addition to the band’s collaboration with Selena Gomez and Benny Blanco, “Ojos Tristes.” Zardoya additionally launched her solo album Not For Radioincreasing upon her creative imaginative and prescient by the use of her personal inventive strategies.
Unhealthy Bunny
We all know Unhealthy Bunny’s songs by coronary heart, however equally charming are his visuals. Final 12 months, he launched a self-directed quick movie to accompany his album I ought to have taken extra pictureshighlighting Puerto Rico, the land he calls house. By way of poignant anecdotes and pictures of the territory, Benito comes full circle with worldwide stardom, whereas revisiting the place that formed him. However this isn’t the primary video he’s directed. He’s additionally credited as a director within the festive video for “Pitorro de Coco,” which sees him celebrating at a conventional Puerto Rican New 12 months’s social gathering. Given his inventive lens, we are able to’t wait to see what he has in retailer for his upcoming Tremendous Bowl Halftime efficiency.
Martin Seipel
For years, Martin Seipel has been Rauw Alejandro’s go-to video director. Having visualized romance and sensuality within the video for “Carita Linda,” in addition to emotions of stillness and emotional processing in “Buenos Términos,” Seipel’s ouvres for the character of sentimental masculinity are unmatched. Whereas Seipel has additionally directed clips for Grupo Frontero, Duki, and Ruggero, he and Alejandro make a dynamic inventive duo.
Pedro Artola
Talking of inventive duos, Pedro Artola and Karol G are a match made in heaven. With songs as huge as Karol G’s — particularly “Ivonny Bonita” and the Tiesto collaboration “Contigo” — Artola takes Karol’s imaginative and prescient to 10. In “Ivonny Bonita,” Artola brings to the display screen the artwork of self-mythologizing, taking Karol’s confidence and placing it out to a much bigger scale. Whereas “Contigo” demonstrates the softness of permitting love in, however the energy in intimacy and holding somebody carefully. Like Karol, Artola has a knack for each concurrently displaying grandeur and intimacy.
Alejandra Hinojosa
Whereas it’s been some time since Alejandra Hinojosa has directed a video, she’s bringing her imaginative and prescient to varied parts of the Latin music panorama. Hinojosa has captured visuals for artists like Pau Mor, Ben Carillo, and Leroy Sanchez, however she’s additionally taken her inventive lens to immortalize important moments within the tradition. Some memorable milestones embrace Busta Rhymes receiving a star on the Hollywood Stroll Of Fame, cowl artwork for Faouzia and Ricky Martin, and Rolling Stone shoots or Ruzzi Cambia. La cultura wouldn’t be the identical with out Hinojosa on the director’s seat.
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Mexican-American duo Pasqual Gutiérrez and Raúl “RJ” Sanchez — higher often known as Cliqua — crafts movies that really feel as monumental as Latin tradition. Moreover, they bridge gaps by bringing numerous genres collectively, like their work on the video for 2023’s “Ok-Pop” by Travis Scott, Unhealthy Bunny, and The Weeknd. In addition they have been key parts within the rise of Unhealthy Bunny with movies for “Vete” and “Ignorantes,” in addition to Rosalia and Ozuna’s “Yo x Ti, Tu x Mi.” The 2 have additionally directed quick movies like Shut Up And Fish and Severe Folks.
Stillz
Whereas some Latin artists obtain viral fame by means of TikTok, Stillz makes positive their visuals keep a long-term cultural influence. Balancing uncooked intimacy with high-concept spectacle, Stillz was an early co-signer of Rosalía, Unhealthy Bunny, and Omar Apollo, laying the inspiration to every of those artists’ cinematic universes. Most not too long ago, Stillz introduced the orchestral components to Rosalía’s “La Perla” from her game-changing album Luxcrafting a visible as transcendental and theatrical because the document itself.