Gen Z is obsessive about 2016, and wonder shares like e.l.f. and Ulta are driving the nostalgia wave



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A latest social-media development has folks sharing images from 2016 and craving for a time when bloggers had not but changed into influencers and social media nonetheless was one thing of a novelty for a lot of.

For traders, that 2016 nostalgia additionally presents a chance: It may gasoline the following supercycle for magnificence merchandise, particularly make-up, benefiting firms equivalent to cosmetics maker e.l.f. Magnificence ELF and specialty retailer Ulta Magnificence ULTA. In spite of everything, 2016 was a heyday for a heavier, bolder make-up look, solely to be adopted by “no-makeup make-up” traits.



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