[ad_1]
EaseMyTrip co-founder Nishant Pitti introduced that the corporate is not going to be related to the much-anticipated India vs Pakistan semi-final within the ongoing World Championship of Legends (WCL). The choice, shared through a social media submit, was framed round nationwide curiosity and the assumption that “terror and cricket can’t go hand in hand.”
What’s World Championship of Legends (WCL)?
The World Championship of Legends is a new-format T20 cricket event that brings again retired legends of the sport in a aggressive, globally broadcast format. That includes groups like India Champions, Pakistan Champions, England Champions, and others, the event is aimed toward rekindling fan nostalgia whereas additionally providing thrilling, aggressive cricket amongst a number of the sport’s most iconic names.
India at WCL
India Champions have certified for the semi-finals of the World Championship of Legends (WCL) 2025 after a powerful win towards the West Indies Champions. They chased down a goal of 145 runs in 13.2 overs, needing to finish the chase inside 14.1 overs to safe their semi-final spot. Key contributions got here from Stuart Binny, who scored a half-century and was named participant of the match, together with impactful innings from captain Yuvraj Singh and Yusuf Pathan. This win helped India transfer from the underside of the factors desk to fourth place, establishing a semi-final conflict towards Pakistan Champions. Earlier within the event, India had confronted some challenges, together with boycotting their match towards Pakistan and losses to South Africa, Australia, and England.
The semi-final towards Pakistan Champions can be a high-profile, intense contest following the league stage battles and the backdrop of political sensitivities surrounding the fixture
EaseMyTrip’s Sudden Boycott of the India vs Pakistan Conflict
In a submit titled “India vs Pakistan – WCL Semi-Closing”, Nishant Pitti wrote:
“We applaud Staff India @India_Champions for his or her excellent efficiency within the World Championship of Legends, you’ve made the nation proud.
Nonetheless, the upcoming semi-final towards Pakistan isn’t just one other sport. Terror and cricket can’t go hand in hand.
@EaseMyTrip, we stand with India. We can’t assist any occasion that makes an attempt to normalise relations with a rustic that promotes terrorism.
The individuals of India have spoken and we hear them.
EaseMyTrip is not going to be related to the India vs Pakistan match in WCL.
Some issues are larger than sport.
Nation first, enterprise later. At all times.
EaseMyTrip’s Involvement with WCL Earlier than the Pullout
EaseMyTrip had beforehand been listed among the many sponsors and companions of the WCL, serving to promote and assist the event by branding and digital promotions. The corporate’s affiliation was seen as a big transfer to align with a rising cricket property and faucet into the nostalgic enchantment of cricketing legends.
Nonetheless, with the escalation of cross-border tensions and a rising sentiment in components of India to boycott engagement with Pakistan, particularly in sports activities, Pitti’s transfer aligns with a nationalistic enterprise stance—a method EaseMyTrip has taken earlier than.
Potential Influence on WCL and EaseMyTrip
Whereas the WCL semi-final is more likely to go forward as scheduled, the EaseMyTrip withdrawal may have an effect on sponsorship dynamics and probably affect different company stakeholders. The choice additionally units a precedent that would have an effect on future India Pakistan sporting ties, notably as cricket continues to navigate its function in diplomatic and nationalist narratives.
For EaseMyTrip, this calculated transfer may strengthen its picture amongst patriotic Indian shoppers, probably translating into higher model loyalty.
[ad_2]
Supply hyperlink