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New Delhi: French sports activities items retailer Decathlon has introduced plans to scale its sourcing from India to $3 billion by 2030.
This transfer goals to serve each the home and worldwide markets. At the moment, Decathlon’s sourcing worth from India, each for home and abroad markets, stands at $480 million.
By way of quantity, India accounts for 8% of Decathlon’s world sourcing portions, with a aim to extend this to fifteen% by 2030.
Moreover, the retailer plans to double its Indian enterprise by 2023. Decathlon at the moment operates 132 shops throughout 55 cities in India with plans to broaden its retail footprint to over 90 cities by 2030.
India has already established itself as considered one of Decathlon’s top-four manufacturing markets.
Frederic Merlevede, head of Decathlon manufacturing, stated, “Our long-term funding in India displays the deep belief we’ve constructed with our companions and the sturdy potential we see in key classes like footwear, health gear, and past.”
India is already an lively a part of Decathlon’s world manufacturing. As an illustration, 35% of all umbrellas for world Decathlon are produced in India. Moreover, India accounts for greater than 20% of Decathlon’s world textile share and is a selected nation for co-developing woven and knit merchandise for worldwide distribution. India can also be a significant exporter of rugby balls for Decathlon, with 60% of the worldwide provide being ‘Made in India’.
Sports activities items
At the moment, Decathlon produces 100 million items of sports activities items from India. Over the following 5 to 10 years, the corporate has outlined plans to extend its give attention to the manufacturing of footwear, cricket merchandise, technical sports activities balls, technical textiles, children’ sporting equipment, metallic sports activities gear, health gear, electronics, technical sports activities merchandise, alloy-carbon bicycle frames, and swimming inflatables.
The corporate will proceed to companion with third-party producers quite than working its personal factories.
“We’re diversifying the vary of merchandise sourced from India. Throughout every vary there may be additionally an business behind, so this could actually create an enormous constructive impression by way of job creation. As we speak we supply textile industries comparable to sports activities footwear, textiles, polymer injection, wooden making of cricket bats, backpacks, out of doors badminton gear and many others. We’ve scaled throughout loads of class of merchandise in India, like backpacks, bicycles, cricket merchandise, badminton, rackets, gloves, socks, caps and many others—we really feel very assured with the provider panel we now have in India, and the longer term seems strong for us with all these class of merchandise,” Deepak D’Souza, head of Decathlon India manufacturing, informed Mint in an interview.
In the meantime, over 70% of the portions offered in India in 2025 are domestically made, and this determine is anticipated to rise to 90% by 2030.
The French retailer first started procuring items from India in 2000. Punjab and Uttar Pradesh are massive sports activities items manufacturing hubs.
Merlevede stated that India’s manufacturing capabilities, which had been much less developed a decade in the past, have improved.
“When the product turns into obtainable, the manufacturing will get extraordinarily aggressive, and we’re keen to take this chance to export this product to our completely different markets. Additionally, there’s a dialogue between Europe and India for a free commerce settlement—it might be a welcome constructive for Decathlon. Indirectly it might be an accelerator,” he stated in an interview with Mint.
Decathlon’s manufacturing ecosystem in India contains 113 third-party manufacturing websites, 83 suppliers, and seven manufacturing places of work.
The corporate can also be deepening its give attention to culturally rooted sports activities like yoga and cricket, with the latter being solely conceptualized and manufactured in India. Decathlon goals to create greater than 300,000 new job alternatives inside its direct and oblique workforce as a part of this progress journey.
The sports activities items retailer operates 1,700 shops worldwide.
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