The Cadillac Formulation 1 group debuted a surprising new industrial in the course of the 2026 Tremendous Bowl.
Cadillac used its Tremendous Bowl industrial to unveil the official look of its Formulation 1 automotive, a modern silver look.
In accordance with The Hollywood Reporterthe advert can also be a approach to actually rev up Apple’s curiosity within the sport because the industrial features a large “watch on Apple TV” message since they’re now the house of F1 racing in the USA.
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The Tremendous Bowl will function Cadillac’s official introduction to Formulation 1, because the group makes its debut this season. The model is utilizing America’s largest sports activities stage to place itself as a U.S. contender in a European-dominated sport.
“F1 sits on the intersection of sports activities, innovation and tradition, and the fan engagement is evolving rapidly with much more power than ever,” says Eddy CueApple’s senior VP of providers. “Seeing Cadillac enter the grid in such a daring approach is extremely thrilling, and a terrific sign of the place the game continues to move.”
Watch extra of 2026′s greatest commercials that aired in the course of the Tremendous Bowl!