Bharti Airtel introduced it is going to implement its AI-powered spam safety for textual content messages, together with these with net hyperlinks despatched by means of Google’s messaging platform. This transfer goals to safeguard prospects from potential digital fraud as a part of the partnership between the 2 corporations, the telecom big mentioned on Sunday, 1 March 2026.
Following the partnership, Bharti Airtel has urged different internet-based apps to collaborate with it in combating spam messages.
“By combining Airtel’s community intelligence with Google’s Wealthy Communications Providers (RCS) platform and spam filtering, customers get to expertise RCS messaging with high-quality picture/video and interactive parts like message reactions, all whereas benefiting from enhanced protections that considerably cut back cellular spam and digital fraud,” the assertion mentioned.
7,100 crore spam calls blocked
Airtel mentioned it has blocked round 7,100 crore spam calls and 290 crore spam SMSes, leading to a major 68.7% discount in monetary losses on its community over the previous 1.5 years by means of its AI-enabled instruments.
A number of internet-based purposes present bulk messaging companies, permitting senders to incorporate net hyperlinks for transactions.
“We’ve now partnered with Google to increase buyer safety past the telco area and made the wealthy messaging platform safer and safer. We now name on the broader OTT communication platforms to work with us and make it possible for prospects are shielded from the spam and monetary fraud menace,” Bharti Airtel, Govt Vice Chairman, Gopal Vittal, mentioned.
Airtel mentioned that conventional cellular networks present messaging companies that adhere to security requirements and telco-grade safeguards, whereas many different non-telco communication platforms and standalone apps lack these protections.
“These channels have subsequently more and more been exploited by subtle dangerous actors, changing into frequent instruments for monetary fraud and invasive spam. This revolutionary partnership between Airtel and Google is designed to bridge that hole, extending the accountability of telecom-grade safeguards to the fashionable messaging expertise,” the assertion mentioned.
Setting a brand new benchmark, says Airtel
The corporate mentioned that by integrating Airtel’s intelligence into the RCS platform and Google’s present spam protections, it’s setting a brand new benchmark for a safe carrier-backed messaging service.
Sameer Samat, President of the Android Ecosystem at Google, mentioned that manufacturers utilising the messaging service for enterprise communications will be capable to increase belief amongst their prospects by enabling them to simply distinguish professional enterprise messages from spam and keep shielded from potential dangers that will emerge on different messaging platforms.
“The answer will allow manufacturers to construct deeper engagement with their prospects who will really feel safer and in additional management. This can, in flip, result in enduring buyer relationships that are crucial for enterprise progress and success,” Samat mentioned.
Talking on the rationale behind the newest improvement, an Airtel spokesperson mentioned, “We had not onboarded Google as a result of we first wished RCS messages to be routed by means of the Airtel spam filter. In a world first, an OTT platform has built-in Airtel’s spam filter into its messaging companies. We’re subsequently now dwell with Google, having ensured that requisite checks have been applied with an goal that our prospects’ security stays paramount. We additionally name upon different OTT platforms, together with Meta, Telegram and Sign, to work with us in an identical method to eradicate the menace of spam for purchasers.”