Accenture has reportedly began monitoring its employees’s use of the corporate’s synthetic intelligence (AI) instruments and is planning to issue this into high promotions choices, The Guardian reported.
The transfer is a part of the corporate’s broader effort to encourage its staff to make use of AI extra actively of their each day work and improve general uptake of the expertise throughout its workforce.
Accenture’s senior managers and affiliate administrators have been knowledgeable that “common adoption” of synthetic intelligence could be obligatory for promotion to management roles, the report mentioned, citing an inner e-mail. Additional, the consultancy agency has already began amassing knowledge on senior employees members’ weekly-log ins into AI instruments.
Among the many instruments that might be monitored is Accenture’s AI Refinery. In line with the corporate’s web site, AI Refinery, with a set of 12 trade agent options, goals to assist organisations construct rapidly and deploy networks of AI brokers. Additional, these instruments intention to reinforce workforces, deal with sector-specific challenges, and speed up enterprise worth.
Beforehand, Accenture’s Chief Government, Julie Candy, mentioned that it will “create alternatives for firms to reimagine their processes and operations, uncover new methods of working, and scale AI options throughout the enterprise to assist drive steady change and create worth”.
The consultancy agency’s determination to push aggressively into AI factors to a broader trade development, with companies more and more utilizing machine studying instruments to hurry up routine duties and release assets for different priorities.
Accenture educated 550,000 staff in generative AI
Stories counsel that the Dublin-headquartered group educated 550,000 of its 780,000 staff in generative AI, taking the quantity considerably up from 30 in 2022. Additional, it rolled out coaching for all its staff as a part of its annual $1 billion in studying spending.
The corporate’s newest transfer of linking the usage of AI instruments to promotions comes months after it termed its staff “reinventors” in a bid to place itself as a frontrunner in AI, The Guardian reported in December 2025. Nevertheless, the transfer was criticised by a number of individuals who noticed it for example of company jargon. Elaborating additional, Gonzalo Brujó, the worldwide chief govt at Interbrand, mentioned that unveiling such a large-scale job title change would solely result in confusion for employees, who’re used to understanding the hierarchy and profession development path at Accenture. He added, “I might watch out with such a identify. I completely perceive why they wish to do it, however it doesn’t apply to all 800,000 staff. At Apple, you might have geniuses; they’re actually techy and well-versed at what they do. And Disney’s imagineers do have the decision to motion to ‘make you dream’.”
Brujó additionally added {that a} reinventor is a title that applies to only some individuals.
Workers not getting the grasp of AI could be compelled to depart: CEO Candy
In September 2025, Accenture’s CEO knowledgeable the buyers that those that weren’t getting the grasp of utilizing AI at work could be requested to “exit”. The report means that older, extra senior staff at skilled companies firms are normally reluctant to include AI instruments into their work, whereas youthful, junior employees are extra receptive.
Accenture companions with OpenAI, Anthropic
Amid rising demand for AI companies, Accenture, in December 2025, introduced partnerships with ChatGPT’s dad or mum firm, OpenAIand its rival, Anthropic, to capitalise on that demand.
Accenture Q1 outcomes
Accenture, which follows a fiscal 12 months from 1 September to 31 August, reported better-than-expected first-quarter outcomes, boosted by demand for its AI-driven companies. Its CEO mentioned, “I’m more than happy with our $21 billion in new bookings, together with 33 shoppers with quarterly bookings larger than $100 million.”