It has been a very long time coming for ASAP Rocky’s new album Don’t Be Dumb. It was supposedly completed in 2022. Then there was delay after delay after delay. Lastly, although, it’s coming: The mission is ready to drop this Friday, January 16.
That’s simply days away, however earlier than the discharge, Rocky has hyped it up right now (January 12) with a brand new track, “Helicopter,” and a video for the monitor. The video is a winner, a rapid-fire and surreal have a look at varied scenes throughout a riot. All through, Rocky raps the track as he practices boxing, flies in a helicopter, and will get into fights. The entire thing is edited in a easy model with prolonged photographs that should have taken endlessly to place collectively in post-production.
Tim Burton beforehand supplied an announcement about engaged on the mission with Rocky, saying, “I beloved working with an artist like Rocky — it was an awesome collaboration. He spoke to me about his alter egos and I simply drew my interpretations of them. He advised me he needed to make being a dad cool once more, which was lovely, despite the fact that I’ve by no means been in a position to obtain that myself.”
Watch the “Helicopter” video above.
Don’t Be Dumb is out 1/16 by way of A$AP Worldwide/RCA Data. Discover extra data right here.