MUMBAI: ArcelorMittal Nippon Metal India (AM/NS India) is broadening its value-added metal portfolio with two new merchandise aimed on the shopper equipment sector, aiming to scale back imports.
Worth-added metal refers to common metal that has been additional processed or handled to reinforce power, sturdiness, or suitability for particular purposes. This transfer aligns with AM/NS India’s technique to give attention to downstream metal – higher-value merchandise or elements utilized in industries akin to vehicles, home equipment, and building.
“At this time our value-added portfolio contributes about 60-65% to the income. We might ideally need this portfolio to be in extra of 70-75% within the subsequent two-three years with all the brand new launches that we’re having,” stated Ranjan Dhar, director and vp – gross sales and advertising, ArcelorMittal Nippon Metal India (AM/NS India) informed Mint.
Current clients embody LG Electronics, Samsung Electronics, Whirlpool Company, Blue Star Ltd, and Voltas Ltd. Dhar stated the brand new merchandise would offer added worth for these purchasers.
The steelmaker launched two merchandise: AM/NS Vibrance is a premium colour-coated metal resolution utilized in fridges, washing machines, microwave ovens, and water dispensers, whereas AM/NS Optima is non-colour-coated galvanized metal utilized in AC outside models, panels, and cleanroom installations.
At present, India depends on imports to fulfill the equipment business’s metal demand. AM/NS India plans to substitute these imports at a decrease value, Dhar added.
The Indian shopper durables market is projected to change into the world’s fourth largest by FY27, pushed by rising demand for home equipment with premium finishes and trendy designs. India consumes round 11.1 million tonnes of coated metal yearly, with demand anticipated to develop 8-10% per yr.
Within the equipment phase, coated metal demand is rising quicker, at roughly 10% yearly, supported by increased shopper aspirations, speedy urbanisation, premiumisation, and authorities initiatives such because the Manufacturing-Linked Incentive (PLI) scheme.
These merchandise are “premium branded metal options engineered to fulfill the more and more design-led wants of unique tools producers (OEMs) throughout equipment and industrial manufacturing ecosystems,” in accordance with an organization assertion.
The launch follows AM/NS India’s July 2025 inauguration of a 0.5 million tonne-per-annum steady galvanizing line for the automotive business at its Hazira, Gujarat plant, geared toward substituting imports.