The Tremendous Bowl is the largest day of the 12 months for skilled sports activities (at the least in the case of viewership). It is also the largest day of any given 12 months for promoting. Firms spend tens of millions upon tens of millions of {dollars} on advert house through the massive sport, and 2026 is not any totally different. There are going to be hordes of pricy, superfluous, celebrity-filled commercials airing throughout each break of the Tremendous Bowl rematch between the New England Patriots and Seattle Seahawksand plenty of of these adverts have been launched (or at the least teased) on-line.
From Pringles to Instacartmany corporations have already shared some model of their 2026 Tremendous Bowl commercials. Stars like Kathryn Hahn, Shane Gillis, Emma Stone, Taika Waititi, Kurt Russelland Sabrina Carpenter have all taken half on this 12 months’s wave of latest adverts. We have gathered all of them beneath so you possibly can test them out in a single place, and we’ll proceed so as to add extra as they’re launched.
1
Pringles
Pringles is betting massive on the Tremendous Bowl this 12 months. Not solely has the corporate gone in on advert house through the massive sport, however pop mega-star Sabrina Carpenter has been introduced on to headline the snack’s new industrial. Pringles has launched a 15-second teaser that reveals Carpenter pulling Pringles off of a chip bouquet, with the full-length model set to launch through the precise sport.
2
Squarespace
Maybe probably the most intriguing setup for any industrial this 12 months belongs to Squarespacewho has employed the extensively profitable director/actor duo of Yorgos Lanthimos and Emma Stone. The crew behind The Favorite, Poor Issues, and Bugonia are collectively once more for the Squarespace Tremendous Bowl advert, which is being teased by a brief, very dramatic video of Stone in black and white. There’s an previous, abandoned-looking fortress that is going to come back into play in some way, with a set designed by Bugonia and Poor Issues manufacturing designer James Value.
3
Pepsi
Whereas not the sponsor of the Tremendous Bowl Halftime Present, Pepsi continues to be going to have an enormous presence at this 12 months’s sport — and the corporate’s advert is a direct shot at rival Coca-Cola. That includes Thor: Ragnarok director Taika Waititithe industrial sees a polar bear (a longtime Coke mascot) do a blind style take a look at between Coke Zero Sugar and Pepsi Zero Sugar. The advert even goes so far as to incorporate a joke referencing the viral Coldplay jumbotron incident from earlier this 12 months.
4
Michelob Extremely
The oldsters at Michelob Extremely are going all out on the Tremendous Bowl promoting this 12 months, and certain carrying the marketing campaign over into the beginning of the Winter Olympics. The star-studded advert not solely options Hollywood icon Kurt Russell and star-on-the-rise Lewis Pullmanbut it surely additionally consists of USA Olympians Chloe Kim and TJ Oshie.
5
Ritz
The Ritz industrial for this 12 months’s Tremendous Bowl is one other one that’s being given the teaser therapy. Forward of the massive sport, the teaser from Ritz options former Saturday Night time Dwell star and Emmy nominee Bowen Yang. He is speaking on a shell telephone to a pal that he clearly needs to point out up at no matter occasion he is internet hosting, hinting that one other massive star will likely be becoming a member of Yang within the full industrial. The Bodybuilders co-host Matt Rogersmaybe?
6
Instacart
To introduce a brand new characteristic on its app, on-line grocery service Instacart is throwing it again to the disco period with a full marketing campaign starring two acquainted faces. Actor and filmmaker Ben Stiller leads the cost for Instacart alongside musician Benson Booneeach donning wild inexperienced outfits and giving the digicam their greatest Zoolander seems to be. Oh, and the advert was directed by Her and Being John Malkovich filmmaker Spike Jonze.
7
Oikos
The corporate that touts their protein-packed yogurt is doing its greatest to mix the worlds of soccer and leisure for its Tremendous Bowl advert this 12 months. The Oikos industrial consists of Baltimore Ravens working again Derrick Henry and Agatha All Alongside star Kathryn Hahn. When their trolley will get caught, it is Hahn who will get out to push it up the hill (powered by the protein of Oikos).
8
Bud Mild
Talking of blending collectively the worlds of sports activities and leisure, Bud Mild‘s 2026 Tremendous Bowl industrial is bringing collectively a number of acquainted faces in an advert that can absolutely converse to soccer’s core viewers. Tremendous Bowl-winning quarterback Peyton Manning stars within the advert alongside musician Submit Malone and comic Shane Gillis.
9
Budweiser
Whereas Bud Mild goes with the comedic route for its Tremendous Bowl advert, the basic Budweiser is once more leaning within the different course. Budweiser is celebrating its 150-year milestone by bringing again a Clydesdale for its massive sport industrial. This time, the well-known horse is joined by different Budweiser industrial animals of the previous, together with a bald eagle and a dalmatian.
10
Dunkin’ Donuts
Ben Affleck is formally again for Dunkin’s Tremendous Bowl 2026 advert, and the newest teaser has him in full frantic-genius mode, pitching a mysterious VHS concept to 2 folks he calls “Jen and Matt.” The joke is the silhouettes: is he speaking to Jennifer Lopez and Matt Damonor another person totally? Both manner, the DunKings universe is clearly alive, properly, and possibly about to get much more unhinged on February 8, 2026.