Alex Cooper is detailing a few of the thought course of that went into creating her media empire Unwell, together with the Name Her Daddy podcast.
Throughout a go to to Phoebe Gates‘ and Sophia Kianni‘s podcast The BurnoutsAlex revealed why she selected to go along with Spotify over Amazon again in 2021.
On the time, she says she was supplied related offers from each, each valued at about $60 million.
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As for why she selected Spotify, Alex stated, “To be sincere, it was the identical amount of cash principally and rather less work. So I used to be like, why would I not do Spotify?”
One other draw back for Amazon is that a few of the episodes of her podcast could be behind a paywall.
“It was rather a lot as a creator on the time who didn’t have an organization behind me. I used to be a one-woman present,” the podcast host shared. “I used to be simply attempting to take a look at how will I be capable to execute this sort of deal in a capability that I really feel like I’m truly able to. As a result of I wished to be accomplice.”
She added that the Spotify deal was simple to “wrap (her) head round” because it was 52 episodes a yr with a assured verify every month. She didn’t must hit a certain quantity of downloads or something to get the cash.
However she did wrestle with the best way the business works by way of how businesses get checks and take their lower.
“I used to be like, ‘Wait, no, I need that in my checking account. After which I’ll ship your 10%,’” Alex says. “Understandably, as an company, you need that X quantity of tens of millions of {dollars} coming into no matter company, UTA, WME, CAA, as a result of then they will put that as principally that’s of their income for the yr.”
She clarified that the company wasn’t being “shady,” she was simply “so inexperienced” and had rather a lot to study on the time.
In 2024, Alex signed a brand new take care of SiriusXM valued at $125 million.
A number of months in the past, she met up with Ellen Pompeo and her household on the 2025 World Sequence!