Bharti Airtel on Thursday mentioned it is going to present free entry to Adobe Specific Premium to 360 million clients, enabling them to create high-quality social belongings, advertising supplies, quick movies, and design different content material.
The transfer comes as such AI-powered design instruments are quickly gaining traction, prompting Indian telecom operators to strike partnerships with world tech corporations to maintain consumer engagement excessive inside their digital ecosystems
In a launch, Airtel mentioned that, with the Adobe Specific Premiumvalued at about ₹4,000, free for a 12 months, its clients can categorical their creativity and produce professional-quality content material, no matter their design expertise.
“This landmark and first-of-its-kind partnership will present entry to Adobe Specific Premium to all Airtel clients for creating high-quality social belongings, advertising supplies, quick movies and something they want to design shortly and effortlessly,” the Sunil Mittal-led telco mentioned within the launch.
The Adobe Specific Premium subscription might be out there to all Airtel clients, together with cellular, WiFi, and DTH clientsthe discharge mentioned, including that customers can avail themselves of this subscription by logging in to the Airtel Thanks App.