What has modified in Indian tourism, significantly after covid?
We had been much more resilient to what occurred. We now have seen modifications in shopper behaviour post-covid. For example, there was a generational shift in journey the place younger Indians are travelling at a a lot youthful age. Journey is now not a luxurious; it’s a lifestyle. As quickly as they begin incomes, younger Indians are taking their first worldwide journey. There’s additionally a shift in perspective. As a nation, we’re shifting in direction of a ‘splurging financial system’. Youthful generations wish to spend on eating, purchasingand travelling. Households have fewer youngsters, and so they aren’t spending on vehicles or homes, solely on experiences. Additionally, Indians are spending on experiences like a cricket match, a live performance, a meals competition. Lastly, Indians have embraced digitization of companies the place something will be delivered in 10-Half-hour. So, everytime you see an excellent deal on airfares, you’re tempted to purchase a flight to a prime vacation spot. We now have launched a marketing campaign with MakeMyTrip with offers on airfares. All of those traits are fuelling the growth in outbound journey from India.