The 2026 Tremendous Bowl didn’t attract one other all-time report, but it surely was shut, with the sport changing into the second most-watched Tremendous Bowl to this point.
Tremendous Bowl LX, which noticed the Seattle Seahawks defeat the New England Patriots in a defense-heavy sport, introduced in a mean 124.9 million viewers throughout NBC NBC, Peacock, Telemundo, NBC Sports activities Digital and NFL+, in accordance with live-plus-same-day Nielsen massive knowledge plus panel figures.
That’s down a mere 2.19% from final 12 months’s sport, which hit an all-time viewership report because it reached 127.7 million viewers for the Chiefs-Eagles sport. Each the 2025 and 2026 Tremendous Bowl surpassed the 2024 sport’s viewership of 123.7 million, which, on the time, marked the occasion’s greatest viewers in historical past. Moreover, Tremendous Bowl LX ranks because the most-watched present within the historical past of NBCUniversal.
Dangerous Bunny’s halftime present introduced in 128.2 million viewers because it aired from 8:15-8:30 p.m. ET within the U.S., although ultimate world viewership will probably be out there subsequent week.
For comparability, Kendrick Lamar’s 2025 halftime present set a brand new report because the most-watched Tremendous Bowl halftime efficiency in historical past with 133.5 million viewers, rising 3% from the 129.3 million viewers that tuned into Usher’s halftime present the earlier 12 months.
The Tremendous Bowl peaked with 137.8 million viewers within the second quarter, which marks the highest peak viewership in U.S. TV historical past.
Moreover, each the Tremendous Bowl and the halftime present soared to their highest Spanish-language viewership, with the sport averaging 3.3 million viewers on Telemundo. The Telemundo viewers peaked in the course of the halftime present with a mean of 4.8 million viewers, marking the most-watched Tremendous Bowl halftime present in Spanish-language historical past.
Each the Tremendous Bowl in addition to the post-game debut of of “The Burbs” boosted Peacock to succeed in its greatest day ever when it comes to each attain and hours streamed, with “The Burbs” scoring the most important premiere day for a Peacock authentic ever.
“The Tremendous Bowl and the NFL as soon as once more delivered a blockbuster viewers throughout the NBC broadcast community, Peacock, and Telemundo, and supplied an unprecedented lead-in to our Primetime in Milan protection,” NBC Sports activities president Rick Cordella stated in a press release. “The Tremendous Bowl and the Olympics are the 2 strongest occasions on this planet, and we salute our proficient manufacturing, tech and announce groups who delivered best-in-class displays for our viewers, stations and companions.”
It’s value noting that whereas the 2025 sport was out there to stream on Fox-owned FAST channel Tubi, this 12 months’s sport didn’t embrace a free streaming choice as NBCUniversal drove subscribers to Peacock amidst the Olympics and forward of the NBA all-star sport.
The sport itself wasn’t a lot to jot down residence about, with the Seahawks main the Patriots 9–0 at halftime. Issues bought extra attention-grabbing within the fourth quarter, however not sufficient to safe a victory for New England. The Seahawks finally gained 29–13.
The vitality was picked up by Dangerous Bunny’s halftime present, which noticed the musician make historical past as the primary halftime performer to sing completely in Spanish. Paying tribute to Puerto Rico and celebrating the Latinidad group, Dangerous Bunny welcomed Ricky Martin and Woman Gaga to carry out alongside him. He additionally introduced in celebrities, together with the likes of Pedro Pascal, Karol G, Cardi B, Jessica Alba and Alix Earle, to the sector to take part within the festivities.
